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Interactive Portfolio

Interactive portfolio: Explore Allison Couch Seng’s best work. Let’s create something rad together.

Interactive Portfolio


ACCOUNT EXECUTIVE

May 2019 -
Current

Pineapple Public Relations
Atlanta, Georgia

My previous role at Sachs Media Group introduced me to public relations and taught me a great deal about account operation, the importance of time management, and ways to effectively utilize traditional pitching and PR tactics. This role has helped me grow into more of an account manager by enabling me to make choices to maximize efficiency and limit use of hours for retainer-based clients to ensure each client is getting the most out of their money.

After growing up in Orlando, Florida, tourism was always so interesting to me. My role at Pineapple Public Relations has immersed me in something completely new and exciting. My general task list involves coordinating influencer and media stays, finding new ways to pitch and spin destinations to reach target audiences set by clients, achieving KPIs, and securing coverage in the industry’s top outlets such as Thrillist, AAA Go Magazines, Travel + Leisure, and Outside Magazine. A few top pieces of publicity I personally secured are below, please click on each item to review.

CLIENTS:
+ Beech Mountain TDA
+ Jackson County TDA
+ Georgia Department of Economic
Development - Centers of Innovation
+ North Carolina Brunswick Islands 
+ Hotel Indigo Mount Pleasant
+ Holiday Inn Resort Jekyll Island

HONED SKILLS: 
+ Account management & client relations
+ Quarterly strategy & KPI determination
+ Strategic media outreach to maximize efficiency with limited hours
+ Influencer campaigns
+ Media visit & press trip coordination
+ Long-lead pitching & media relations
+ Writing for the hospitality industry


ACCOUNT EXECUTIVE

November 2017 -
May 2019

Sachs Media Group
Tallahassee, Florida

After working as a post-graduate intern at Sachs Media Group for less than three months, I was hired as a full-time account executive. While balancing up to eight accounts at a time, a bulk of my time was spent on my main account – he is someone you may have heard about. As publicist for Attorney Ben Crump of Ben Crump Law (civil attorney for Michael Brown, Trayvon Martin, Stephon Clark, Markeis McGlockton, Botham Shem Jean, Corey Jones, among so many others), I was responsible for daily pitching, vetting, and booking interviews that bolster his image with national outlets around the country. These interviews helped me foster strong, positive relationships with bookers and producers at a majority of the nation’s top news outlets.

Beyond my work as his publicist, I provided writing support and strategic counsel, and managed a small team to complete the large amount of work required to maintain Crump’s high-profile image. A few pieces of my best work for Attorney Crump are highlighted below, please click on each item to review.

In addition to my work with the Crump team, I served as project manager for a range of projects involving the web development and graphic design teams. Please click on each item to review.

Some of my best writing work has secured coverage for clients in a variety of sectors. Below are a few examples of my best results-generating writing. Please click on each item to review.

INDUSTRIES:
+ Civil rights
+ Law / legal
+ Education
+ Environmental
+ Local government
+ Financial services

HONED SKILLS:
+ Reputation management & publicity
+ Project management
+ Account management & client relations
+ Media relations
+ Team management
+ Writing
+ Event coordination
+ Media buying


PUBLIC RELATIONS INTERN

August 2017 -
November 2017

Sachs Media Group
Tallahassee, Florida

Before I was hired as a full-time Sachs Media Group employee, my internship gave me a chance to expand my existing skills and learn a few brand-new ones. As a recent graduate with a degree in IT, I had never written a press release, built a media list, or even made one phone pitch for anything. I quickly discovered my knack for public relations and uncovered pitching abilities that would end up becoming an invaluable asset to my team.

Examples of my best work are displayed above. My responsibilities included:

+ Draft press releases and media advisories for clients
+ Build targeted media lists for specified goals
+ Write and pitch op-eds to earn state-wide placements for high-profile state influencers and professionals
+ Pitch client stories and events to reporters
+ Update content-manageable WordPress websites

HONED SKILLS:
+ Media relations
+ Pitching
+ Writing
+ WordPress website maintenance

INDUSTRIES:
+ Civil rights
+ Law / legal
+ Education
+ Local government
+ Government initiatives & organizations


COMMUNICATIONS DIRECTOR

July 2017 -
February 2018

The Tallahassee Ballet
Tallahassee, Florida

Immediately after graduation, I became the communications director for Tallahassee-based non-profit The Tallahassee Ballet (TTB). As the city’s premier ballet company, TTB taught me a great deal about the operation of non-profits, in addition to allowing me an opportunity to put my IT degree to work.

My responsibilities at TTB are listed below:

+ Update the TTB website content regularly with current events, performance dates, new school schedules, etc.
+ Pull monthly website and social media analytics reports
+ Maintain strong and responsive social media presence for The Tallahassee Ballet: Facebook, Instagram, and Twitter
+ Draft press releases and pitch local publications on current events and company news
+ Design, write, and distribute monthly email newsletters via Mailchimp


HONED SKILLS:

+ Website maintenance
+ Client-side account & project management
+ Writing
+ Social media management


COMMUNICATIONS INTERN

January 2017 -
May 2017

FLORIDA STATE UNIVERSITY iSCHOOL
Tallahassee, Florida

During my senior semester at Florida State University, I interned for the School of Information (iSchool) under the guidance of Dr. Warren Allen to rebrand the iSchool. I performed a robust audit of all tier 1 iSchools in the country for comparison, made rebranding recommendations to the iSchool’s board of directors, and generated detailed reports to indicate the importance of a strong aesthetic brand for the iSchool. I also helped set up an on-campus social media lab for use by students, faculty and outside businesses.

HONED SKILLS:
+ Project management
+ Auditing


SOCIAL MEDIA COORDINATOR

May 2016 -
May 2017

ASKEW STUDENT LIFE CENTER & CINEMA
Tallahassee, Florida

One of my first long-term experiences was my position as one of two social media coordinators for Florida State University’s on-campus movie theater (the SLC). At the SLC, I was responsible for the creation and scheduling of social media content for the building’s Instagram, Snapchat and Twitter profiles. Through this position, my teammate and I collaborated on campaigns and ideas to ensure consistency across all profiles. I worked with the graphic design team to create eye-catching visuals to complement the punchy, witty voice I helped establish for the SLC.

As part of my role, I ran analytics reports every month to track the success of my content. Compared to the day I assumed my position, I improved Twitter engagement by ~33 percent and Twitter impressions by ~40 percent by the end of my tenure.

HONED SKILLS:
+ Social media management
+ Content development
+ Social media analytics reporting & analysis
+ Community management


My most IT-based role as digital coordinator at RB Oppenheim Associates introduced me to the world of web development and site maintenance. I worked alongside the Digital Opps CDO to design and monitor websites and digital content for clients while maintaining their social media profiles. While I did not have any input into the design of the websites, I drafted site content, built portfolio pages, and performed routine edits on the content-manageable sections of each site. Please click on each site image to review.

DIGITAL COORDINATOR

August 2016 -
December 2016

RB Oppenheim Associates
Tallahassee, Florida

 

HONED SKILLS:
+ Building websites in WordPress
+ HTML
+ CSS
+ Social media management